The Root of the Matter is a blog from En Root Marketing, a Twin Cities based marketing and communications firm focusing on emerging B2C companies and mission-driven organizations. Here we will share ideas and articles that inspire us in our work, engage our passions, and educate us about marketing in this brave new world of technology and social media.
Look for posts about what we are reading, trends we are seeing, highlights from events we attend, work we are doing and great things our clients are achieving in their businesses. You can expect us to focus on things we are most passionate about like small business resources, environmentally friendly marketing communication strategies, the local food movement and sharing news about some of our favorite mission-driven products and companies.
We hope you’ll dig in and find some things helpful or inspiring to you in your business!
Questions or want to discuss how we can help your business flourish? Please email us.
Tags: campaign execution, communications, email marketing, LOHAS companies, marketing, marketing analytics, merchandising, mission-driven companies, PR, retail marketing, social media, strategy development, website content